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The Modern Luxury Hotel and Spa - Brand Identity

Redefining Luxury

The Modern Luxury Hotel and Spa outdoor sign mockup, brand mockup, business, company

The Modern was created with a vision to redefine luxury hospitality and create an unforgettable experience for our guests. We wanted to establish a destination that goes beyond the ordinary, where every detail is meticulously curated to exceed expectations and leave a lasting impression.

One of our core values at The Modern is exceptional personalized service. We believe in going above and beyond to anticipate the needs and desires of our guests. We understand that true luxury lies in the small, thoughtful gestures that make our guests feel seen, valued, and cared for.

Why the Name The Modern?

The Modern perfectly encapsulates the essence of our establishment. “Modern” represents our contemporary and forward- thinking approach to hospitality. It reflects our commitment to providing guests with a sophisticated and stylish experience. We strive to create an atmosphere that is both current and timeless, offering a truly elevated and memorable stay for our discerning guests.

If You Could Sum Us Up in 3 Words...

Interior design, modern, sleek, simple, contemporary, relaxing, unique

Modern

The Modern embodies modernity through its sleek and stylish design, offering a contemporary and sophisticated ambiance that appeals to discerning guests seeking a chic and fashionable experience.

Relaxation

The Modern provides exceptional personalized service, attending to every guest's needs with meticulous attention to detail. From lavish spa treatments to attentive staff, the brand creates a haven of relaxation, allowing guests to unwind, recharge, and indulge in a pampering experience beyond compare.

Retreat

The Modern is an urban oasis, offering a peaceful retreat from the bustling city. Located in the serene Upper East Side, the hotel and spa provide a tranquil sanctuary where guests can escape, unwind, and rejuvenate in a serene environment away from the fast-paced city life.

The Logo

The Modern Luxury Hotel and Spa logo and logo variants with gradients and brand color palette

Why a geometric M?

The letter M holds significance for The Modern, symbolizing our brand name and serving as a recognizable icon for our hotel and spa. By choosing a geometric interpretation, we emphasize our commitment to precision, elegance, and sophistication. The simplicity of the logo allows for versatility and adaptability across various applications, from signage to digital.

Logo Possibilities

The Modern Luxury Hotel and Spa logo variants, horizontal, vertical, logomark, logotype, responsive logo

Colors Evoke a Sense of Modernity and Sophistication

The combination of Khaki, Cafe Noir, Umber, and Night reflects the luxurious and contemporary ambiance we aim to create in our hotel and spa. Together, these colors create a harmonious palette that conveys a modern aesthetic while maintaining a timeless appeal. They evoke a sense of luxury, elegance, and serenity, perfectly aligning with The Modern’s brand identity and setting the stage for an unforgettable guest experience.

The Modern Luxury Hotel and Spa color palette, colors, cafe noir, night, umber, khaki

Typography

The Modern Luxury Hotel and Spa typography, typefaces, fonts

Sophisticated and Inviting

The Modern Luxury Hotel and Spa advertising collateral, marketing collateral, digital marketing, social media, social media marketing

Brand Voice

Interior design, modern, sleek, simple, contemporary, relaxing, unique

The Modern's brand language is characterized by refined elegance and a warm, inviting tone. It combines sophisticated narratives with a touch of authenticity, creating memorable and captivating messaging that resonates with our discerning audience.

Our language strikes a balance between inspiring aspirations and offering a sense of tranquility, weaving a compelling story that reflects the modern luxury and calming retreat experience we provide.

Woman on a balcony of a luxury hotel and spa in a flowing robe looking off into the distance at the mountains and scenery

Brand Language

Photography Guidelines

Luxury spa and hotel, massage, facial treatment, wax, elegant, serene, contemporary

Elegant

The images should exude an air of sophistication and refinement, capturing the luxurious and upscale ambiance of the hotel and spa.

Serene

The images should convey a sense of tranquility and calmness, reflecting the peaceful retreat atmosphere that guests can expect at The Modern.

Contemporary

The imagery should have a modern and stylish aesthetic, showcasing sleek design elements and capturing the essence of urban sophistication.

Spa Menu

The Modern Luxury Hotel and Spa menu design, catalog

Book Your Stay at The Modern

www.themodernhotelspa.com